Ooyala Inc., an online video technology and services company, has announced Ooyala Social, which is an HD-quality social TV experience that is designed for Facebook.
The social TV platform allows Facebook users to share video with friends and family, live chat while viewing the video, discover new content and watch video across multiple screens and devices.
Ooyala Social provides different business models including rentals, subscriptions, purchases and advertising. The platform also features “screenings,” which allows for content to be unlocked if a target number of people log into Facebook to watch a specific video.
The social TV platform aims for broadcasters, distributers and Hollywood studios to take advantage of Ooyala's Social TV by using the platform to make premium on-demand and live video widely and easily available on Facebook. The platform offers tools for media companies to grow their audience and boost viewer engagement.
“Facebook is becoming an increasingly important distribution channel for media companies,” says Bismarck Lepe, president of products and co-founder, Ooyala. “Because of its 750 million monthly unique users, it offers a compelling complement to distributing video online via YouTube. We expect more and more companies to follow the lead of Warner Brothers, Miramax and Netflix as they build direct to consumer video distribution models on Facebook."
Other features of Ooyala Social include the ability for users to share or “loan” a show, the ability to watch videos on all devices, including mobile and tablets, and the ability to purchase, rent or subscribe to videos.