Monitoring Facebook just became more in-depth.
Attensity, a provider of text analytics solutions for customer experience management (CEM), has announced an extension that includes real-time and detailed Facebook analytics.
Attensity’s Facebook Analytics Modules is available with Attensity Analyze 6.0. It allows business users to quickly and easily analyze Facebook comments, posts and surveys for deep business insights.
The module expands on Attensity’s ability to monitor and analyze more than 75 million online and social media sources. Users have the ability to enter a specific Facebook corporate profile and receive posts, comments and survey responses in real-time, as well as other comments that are publicly available.
"With over 750 million Facebook users worldwide, Facebook is the largest and most visited social network in the world, and more companies are using it as a platform to communicate and engage with their customers," says Catherine van Zuylen, vice president of global product management at Attensity. "With the new Facebook Analytics Module, organizations use Attensity's powerful multi-lingual semantic text mining capabilities to better understand customer needs and wants, drive competitive insights, improve brand engagement and more."