The hot new trend in online metrics seems to be the incredibly hard-to-measure and largely situational statistic of influence. ShopIgniter, the social commerce software provider, is trying to take it a step further with their introduction of a new solution for measuring commerce influence across the social Web.
This new feature is made for enterprise brands and retailers who want to identify and nurture their most influential customers by tracking the social impact that each of them develops by doing things like sharing, linking, or referring, or by the referred revenue they generate and friends they can reach.
What makes ShopIgniter's influence measuring system different from others on the Web, like the very popular Klout, is that it is not meant to be calculated as a generic statistic across various industries and customers, but rather it is a system that is geared towards specific retailers or brands and in the context of their specific business. As an example, a Starbucks customer who may have a low Klout score but shares about products or promotions in their network will have a much higher commerce influence score. The opportunity to purchase products within one's network will also affect his or her influence score.
Commerce influence scores are determined by over 10 social, product and commerce-related activities, such as one's quality of sharing and his or her direct impact on revenue generation.
It's also not only applied to individuals, but also products, coupons and promotions.
This product promises to give retailers and brands insights into who their most influential customers are (and how to create rewards for them), what their most viral products are (and adjust their stores and collections to reflect that) and test and optimize the virality of their promotions.
Click here to check out ShopIgniter's new social commerce software.