Underground Elephant, a performance-based marketing provider, has launched NeoKeo 2.0, a platform that uses analytics-based technology to provide qualified customer leads.

The platform directly connects Underground Elephant customers with applicants and sales leads in the education, finance and insurance industries with a secure processing system.

NeoKeo funnels online media through Underground Elephant’s algorithms — which analyze quality, cost effectiveness and revenue maximizing optimization. This provides businesses with high quality leads at low costs.

"At Underground Elephant, our ultimate goal is to address the individual needs of our diverse customer base," says Jason Kulpa, CEO, Underground Elephant. "The launch of NeoKeo 2.0, paired with the dedication of our seasoned in-house marketing team, enables us to do just that. As a result, we are now able to give our customers even more control and insight into their online marketing campaigns, ensuring they receive maximum results from minimum spend."

Features of the NeoKeo platform include advanced data mining, custom CMS, strong data-warehouse-driven analytics, individual performance metrics, a custom page editor, A/B landing page creation, versatile content management and real-time visitor statistics.