Local Deals are Coming to Kindle

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Amazon has announced that local deals will soon be coming to Kindles.

Customers of the Kindle and Kindle 3G with Special Offers will start receiving special offers from AmazonLocal on their Kindle’s screensavers. AmazonLocal with Special Offers is launching in New York City and will be expanding to all AmazonLocal cities within the year.

The AmazonLocal deals will be viewable and purchasable directly from the Kindle without re-entering any payment information. After purchasing a deal, a voucher will arrive on the Kindle’s home screen.

Purchases are redeemed by printing out a copy of the voucher or showing the voucher on the Kindle to the local merchant.

The deals will start to arrive on the Kindle as soon as a software update for the latest generation arrives in the next few weeks.

Amazon has more than 144 million active customers, and emails customers in a local business’s area for businesses that promote deals through AmazonLocal

This could be beneficial for local businesses since according to ComScore, Amazon customers spend 70 percent more money online than the average Internet user. Businesses also don’t pay for promotions through AmazonLocal, instead a business only pays a referral fee for customers that they acquire through the deal.

 

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1 comment

Monty Fuller 01-29-2012 8:33 PM

Amazon’s move provides clear signs that localization definitely is the new direction to go in marketing, and it will not be surprising to find more businesses following suit in the near future. That’s good news for consumers, and a new way to profit for companies.

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