New e-commerce integrations are now available with ConstantContact, a provider of email marketing, online survey and event marketing tools.
The new e-commerce integrations include CoreCommerce, ShopSite and Cart66 Wordpress e-commerce plugin.
• The CoreCommerce integration allows small businesses to segment customers into different email lists, which allows for more targeted marketing.
• The ShopSite integration enables small businesses to synchronize contacts from ShopSite’s e-commerce software with the user’s Constant Contact account.
• The Cart66 Wordpress e-commerce plugin integration allows for customers to opt-in to multiple newsletters, while also automatically updating email contacts with the user’s Constant Contact account.
Through these integrations, small businesses can add new customers from the online checkout or subscriber widgets. Additionally, the customer’s email addresses can be put into specific lists based on the types of products that were purchased, demographics or other designated criteria.
“Online retail sales in the U.S. grew 12.6 percent in 2010 to $176.2 billion. There is a huge opportunity for small businesses to turn e-commerce customers into long-term, raving fans rather than one-time buyers,” says Rick Jensen, chief sales and marketing officer at Constant Contact. “A key component of successful email marketing campaigns is building opt-in lists of engaged customers and prospects. These integrations are removing what used to be a manual, time-consuming step in that process, helping customers save time and money, and improving their marketing efforts.”
By taking advantage of these integrations, a merchant can capture customer data to help keep their Constant Contact email marketing database up to date, create more targeted email lists, reach a more engaged audience and create a better shopping experience.
The new integrations are currently available in the Constant Contact Marketplace.