The white-label daily deal platform creator TIPPR has recently announced an expansion of the TIPPR Affiliate Network, which attempts to drive incremental sales for publishers who use their platform.
The company's affiliate network helps to increase the exposure levels of merchant daily deals beyond their existing publisher audiences; the network includes about 1000 different websites in the United States, inlcuding blogs, deal aggregators and social media sites.
Their platform is currently the only white-label daily deal technology that is able to provide publishers with amplified exposure for their offers, free opportunities for customer acqusition, technology innovation, deal sourcing and distribution.
TIPPR's Affilite Network is in place to act as a "megaphone" for their users by broadcasting offers through websites and apps to over 100 million unique visitors every month, allowing publishers to earn up to 15 percent or more in incremental revenue. The combination of TIPPR's white-label platform and affiliate network means advertisers have the ability to reach targeted new customers and turn them into loyal subscribers at a reduced cost, which provides an advantage over more expensive direct branding initiatives.
According to a press release by the company, "The value of white-label platforms is bypassing that of the branded, deals only sites, due to the extended offer reach and unique connections with loyal audiences."
Among the many publishers currently using the TIPPR platform and leveraging their Affiliate Network are companies such as Belo Corp, FOX and Univision.