A new deal between Tribal Fusion, a provider of online display advertising, and BlueKai, a platform for data management, analysis and acquisition, will expand on the companies existing relationship, and add a new layer of integrated data to Tribal Fusion’s date and profiling platform — E9.
The deal allows Tribal Fusion display campaigns to be customized based on users’ purchase intentions, and all in real time. Additionally, it will allow for better targeting campaigns, provide improved campaign optimization and faster set-up times.
This partnership will also help Tribal Fusion provide better audience insight reports for its clients, which will detail precise purchase behavior of converting customers, as well as enable more effective media planning and buying.
"We are excited to see partners like Tribal Fusion embrace the BlueKai Exchange as one of their integrated third-party data sources," says Jon Ingalls, Chief Marketing Officer at BlueKai. "The partnership is a testament to Tribal Fusion's ongoing commitment to delivering data-centric targeting strategies and meaningful audience analytics to their clients."