Online advertising management platform provider Marin Software has released a recommendation engine designed to identify new revenue opportunities for advertisers and agencies.
A common challenge in the industry is to continually improve upon successful large-scale search, display and social media campaigns, and Marin Next is designed to uncover strategic optimization opportunities that will save marketers time while improving the financial performance of their online advertising programs.
Marin is touting its new product as the online advertising industry’s first enterprise-class recommendation engine. The service’s proprietary algorithm is seeded with SEM best practices from hundreds of leading search marketers, and recommendations from Marin Next include opportunities in budgeting, bidding, creative optimization and campaign structure. For each recommendation, Marin Next provides an automated workflow for instant implementation.
A white paper outlining Marin’s optimization methodology as well as samples of Marin Next results is available for download at Marin’s Resource Center. Marin Next is immediately available to all Marin Pro and Enterprise customers.