Brand marketers looking to run their own online promotions on Facebook and the social web might want to take a good look at Strutta.
The company’s latest releases aims to simplify the process of setting up and launching content and sweepstake campaigns. Social media marketers can now launch branded promotions on Facebook pages (in a page tab or as a Canvas app), within an existing website through an iframe, on a standalone microsite and with mobile accessibility and full HTML5 video support.
One of the big issues with social media promotions has also been the lack of focus around measuring return on investment. Strutta has marketers covered on that front with an analytics dashboard which supports goal setting and the ability to map user interaction within promotions.
“Strutta has established itself as an industry leader by offering the richest set of tools available in a do-it-yourself platform,” said Ben Pickering, Strutta's CEO. “We want anyone to have the ability to quickly and successfully launch their online promotion anywhere they choose, so we’ve done the heavy lifting on the technical side and made our platform more intuitive than ever. Our clients can instead focus on what’s most important to them – launching promotions that drive participation, create brand loyalty and ultimately, build a list of qualified prospects or sell a product.”
Strutta doesn’t come cheap. It’s advanced Promotion Builder stats at $299 for small businesses with its Pro package stating at $1999.
Screenshot of the Strutta promotion builder below: