Covario has announced a new integration with Adobe SearchCenter+ that will provide marketers with a complete range of paid and organic search analytics in one easily accessible report. The two companies expect their combined offering to be available by the beginning of 2012.
The integration will bring SEO data from the Covario Organic Search Insight platform into Adobe’s popular paid search management solution. It is being built using Adobe Genesis, which automates the integration of partner solutions with the Adobe Online Marketing Suite.
The partnership was spurred by the double-digit growth of paid search spending by global enterprises, as well as strong marketer demand for one-stop SEO and paid search management solutions. In its most recent Global Search Spend Analysis of major technology and consumer electronics companies, Covario reaffirmed its projection for 15- to 20-percent annual growth in paid search spending for 2011.
“By working with Adobe, we are in an even stronger position to help our global marketing clients derive improved performance and greater ROI from both paid and organic search initiatives through integrated analytics,” says Covario CEO Russ Mann.