Top Content at WM – September 2011

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September was quite the busy month at Website Magazine. We’ve put our new writers Allison Howen and Michael Garrity to work in a big way, launched the World’s Best Web Master competition, managed to add over 13,000 new subscribers to our quarterly magazine (subscribe here), and even sold a few copies of Web 360 along the way.

But that’s not all – we’ve also published a lot of amazing content as well. Below you will find the top ten articles published here at Website Magazine during September 2011.

If you’re interested in joining our ranks as a contributor, and are a specialist in search or social media marketing, software, design or development, just introduce yourself to our editors through our contact form – we’d be glad to get you published in front of one of the largest audiences of Web professionals in the world.

Top Content at WM for September 2011:

- Five Free Website BuildersThere are two generally opposed schools of thought when it comes to free website building tools and services. The first is of the mindset that you get what you pay for; that unless you hire a professional design and development team, your business website is likely to fall short of expectations. The second theory takes a more open approach; that free website builders provide the ideal solution for constructing new sites quickly and without the headaches and costs associated with a typical site launch.

- Ban This! New Rules for Twitter Users: "Sorry, the account you were headed to has been suspended due to strange activity." Ever log onto Twitter only to be blindsided by the message above, usually accompanied by some type of stylized cartoon bird? If you have, it's a pretty disheartening feeling (at least, I would assume), one that is a mix of emotions, such as sadness, anger, frustration and betrayal (Why, Jack Dorsey? Why?).

- Beginner Guide to QR Code MarketingWhile your own Web enterprise may not have the resources of a Best Buy, Target or Home Depot, there is a highly accessible marketing tool that all three heavyweights and countless other retailers are currently relying upon to expand their audiences and increase customer engagement. It is called QR code marketing, and here’s what you need to know to get started. 

- Facebook Likejacking a Real Threat: “Likejacking” is gaining momentum on Facebook, and a new study shows that three out of every 20 videos on Facebook are fake. Symantec, a security company, recently analyzed “likejacking” scams on Facebook. The company sampled 3.5 million video posts from August 2, and found that 15 percent of the video posts were “likejacking” attacks.

- Check Out These Add-To-Cart ButtonsRiddle me this - We all do the same thing; however, some of us do it better than others — this could be due to our attractiveness, efficiency or placement. But whatever it is, the aspects that make us successful also make us desirable amongst Internet shoppers. What are we? If you guessed “add to cart” buttons, you are correct.  

- HTML5 Video in Play: The decision you make on the video platform for your website is an important one. While there are many vendors looking to lock up the commercial/enterprise video market including BrightCove, Ooyala, Vzaar, Kaltura and others, there are many other options that deserve the attention (and consideration) of designers and developers.

- Five Non-Google PPC Programs: Yes, we get it, Google does everything. Ask an affiliate marketer what they think the best Pay-Per-Click (PPC) program available is and they'll likely say Google AdSense. Why? Because it's free, easy-to-use and comes with a very popular and proven name attached to it. And while AdSense is a great program, it's also expensive and it's not necessarily for everyone, so what are some of the alternatives out there? 

- SEO Quick Start Guide to PR-Based BacklinksSay what you will about the value of social media in driving brand awareness and website visits, it is search marketing (and SEO in particular) that still receives the most significant share of attention from Web professionals. It remains a struggle, however, to obtain links – those online citations of Web properties that search engines use to determine popularity and relevance when ranking sites and pages on search return lists. You need links – now more than ever – but you also need a strategy to acquire them. 

- Strong Dropbox Alternatives to Consider: With over 25 million users, around 200 million files shared per day and some estimating their worth at nearly $5 billion, it's safe to say that Dropbox is probably the most popular Web-based file hosting service available today. However, this does not mean that Dropbox is the only option that you have to host files for your business online.  

- The Perils of Branding on Facebook: The modern climate of Internet marketing (heck, marketing in general) continues to drive home the importance of having a social media presence. However, now that this has become standard practice for brands, as opposed to something new and experimental, some studies have been suggesting that maybe, in hindsight, promoting your brand on Facebook is more futile than fruitful.

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