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What drives more in-store sales – branded keywords or generic keywords? According to a 13-month long study from search marketing agency GroupM (part of the WPP group), 86 percent of buyers who purchase in-store use generic terms...
The use of meta description tags as a method of optimizing a site's placement in search engines has, for the most part, fallen by the wayside. If nothing else, it's not considered nearly as important as it once was in SEO....
The Sunrise Period is setting, with only 10 days left for IP holders to apply to register or exempt themselves from a .xxx domain. The Sunrise Period is a window to apply for a .xxx domain, which is available to trademark holders that...
Social commerce solution Bazaarvoice just released a customer intelligence tool, an offering which aims to reveal insights from customer conversations (and customer sentiment) to drive decision making across the enterprise including...
A recent comScore study shows that in September, 48 percent of tablet owners made at least one purchase on their device. The study, published as a whitepaper report called "Digital Omnivores: How Tablets, Smartphones and Connected...
Recently, Slingshot SEO conducted a study on user behavior in an attempt to determine the impact of page-one search engine rankings on organic click-through rates (CTRs). The results of said study were released in a white paper entitled...
Kwanzoo has launched an Saas-based marketing platform that is targeting mid- to large-sized businesses. The new platform connects prospects across email, websites, social, display, re-targeting and mobile channels. It allows marketers...
A recent report from online work platform Elance , shows that more work is migrating to the tech industry, even including a greater demand for jobs in the cloud. Unlike the traditional employment market, the number of businesses that...
By now, most businesses understand the importance of implementing social media into a marketing strategy. However, according to research from PageLever, the average fan only visits a Facebook Brand Page less than once per month. This...
Independent search marketing agency (and software solutions provider) Covario released its third quarter Global Search Advertising Spend Analysis last week. The whitepaper included information showing that paid search spending by technology...
Friday is the perfect opportunity to take a moment and look back at the most important and interesting business and technology developments of the week – those that will influence you in the future and likely are impacting some...
Mobile advertisements are about to improve their social lives. Greystripe , a mobile ad network, recently launched Ad Boosters , ad units that enhance Flash advertisements by making them more social and interactive. Ad Boosters come...
New announcements from eBay about ecommerce, Facebook and PayPal have been filtering through the news over the last couple of days, so let’s take a look at some of these new and interesting developments: X.commerce X.commerce...
Yesterday, Google released a video featuring its Senior Vice President of Engineering, Vic Gundotra, announcing that Google+ is going to be getting big updates in both real-time search and hashtag support. The company's social...
In an effort to continue to expand its role on the Web, popular link shortening service Bit.ly just launched a new beta search platform and "reputation monitoring service." The company will be using information gathered over...
The Brand Revamp Process
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