Better Facebook Data For Brands

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Web analytics provider Webtrends, has released Hoverstats, a free tool that will essentially add a new layer of data for brands to evaluate their Facebook performance.

The core feature of Hoverstats is its Post Strength Indicator (PSI), which is a metric that assigns a score to an individual Facebook Page post based on the total reach that is achieved through fan engagement.

The Webtrends PSI uses data from Facebook’s new Page Insights API to provide scores for a brand’s individual posts. This will give brands a simple way to evaluate fan engagement through specific posts. 

Each post receives a number score from 1 to 100, based on indicators such as likes, shares, comments and reach. Scores are updated regularly, and past posts can also be rescored.

"With our new PSI score system, we're helping marketers, one post at a time, develop and publish Facebook wall content that fans truly engage with," says Alex Yoder, chief executive officer, Webtrends. "Overall, we see this as a way to help make the Facebook ecosystem a better place for both brands and users."

Currently, Hoverstats can be installed through a Google Browser plug-in by anyone who manages a Facebook Page. However, in the near-future, Hoverstats will be available on other browsers, including Internet Explorer and Firefox.


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Calgary Web Design 10-04-2011 11:37 AM

Everything's going to facebook lately, but I have some serious concerns about security and privacy with facebook. Will facebook be here tomorrow (at least the way we use it today)? I don't know.

Brazilian Human Hair 06-11-2014 1:35 AM

Thank you very much this article well written, learned a lot, and later continue to monitor, there are some recomasdasdmended Maryland, and its common stock is listed on the New York Stock Exchang

sell points 08-25-2015 1:26 AM

Makes sense to gauge item popularity in a brand through specific posts. The company name doesn’t get in the way of finding out how many people are really looking at a product. I’ve limited knowledge in this area, but a score-based system seems like a good way to go.

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