Cloud-based marketing and PR software provider Vocus dropped Vocus Marketing today, a software suite for both businesses and marketers that was built to allow users to expand their businesses by combining various elements of public relations, social media and online marketing.
Among the new features of the software are a recommendation engine that provides easy-to-follow suggestions that make it possible for anyone to attract customers via search engines, generate buzz and visibility through media, engage with customers on Twitter or build a customized Facebook page, all within minutes.
Vocus Marketing will work to monitor Twitter, Facebook and other destinations on the social Web to help users attract customers through social media. The company promises that it will help "users stand out on Facebook, increase their fans, generate interest with offers and products, and turn fans into customers." It also helps by monitoring results and lets users check their success and track their increases in fans, followers and webpage visitors.
In addition, the software will alert users when a writer needs a source similar to them for a news story, so that they can create publicity and buzz and allow users to create easy news releases for the Web to put in front of customers and potential customers on search engines.
"The Internet now offers incredible opportunities for businesses to reach and influence buyers through social networks, online and through the media," says Vocus CEO Rick Rudman. "Our new software suite breaks down the final barriers to achieving business growth using online marketing -- lack of time and lack of expertise."
Rudman continued, "Our recommendation engine makes the full potential of online marketing available to millions of business owners and time-pressed marketers, all of whom can achieve huge results in just a few minutes a day."