Professional network Linkedin has announced company status updates. LinkedIn launched its Company Follow feature nearly 18 months ago but companies have not had a way to communicate with those followers until now.

LinkedIn users will now begin seeing company status updates in their homepage news feed. As it stands right now, nearly half of LinkedIn member follow over 2 million Company pages on the network. That’s likely going to be a lot of sharing.

Those companies with an assigned administrator (and whose company page is set to “designated admins only” will be able to share content to followers and on the Overview tab. Status updates are limited to 500 characters and can support URL’s with multimedia. LinkedIn users are able to comment, like, and share status updates presenting a powerful way to build engagement.