Shopping comparison website Kelkoo is adding product, retailer and service reviews to all ten of its European sites through an arrangement with Reevoo and its Reevoo Broadcast service.
Reevoo Broadcast shares "socially-sourced" reviews – along with product descriptions and price comparisons – with a network of comparison shopping engines (CSEs) and publishers.
“In recent years, the customer purchase journey has transformed rapidly into something that is essentially social,” says Chris Simpson, CMO at Kelkoo. “Making this sort of information available to Kelkoo visitors is critical in meeting their changing expectations. Such a range of social input enables consumers to make a better purchase decision – which is not just based on price but also on customer opinion, service quality, reputation and more.”
Reevoo has been deployed by more than 140 major brands including Sony, BestBuy, Tesco and Dixons and has solicited more than 2.5 million pieces of “independent” and “impartial” social content.