Webmaster Tools in GA Arrives

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Google has announced that the integration between Webmaster Tools and Google Analytics is now complete after a pilot program was set up in June of this year.

A new section has been created in Google Analytics called “Search Engine Optimization” (has a nice ring to it) which resides in the “Traffic Sources” section. The reports available include Queries, Landing Pages, and a geographic summary. The reports will show impressions, clicks and CTR for the top queries and landing pages.

To use the reports, it is necessary to link Google Analytics and Webmaster Tools accounts together – which takes little more than a few seconds. After connecting the accounts the information should start appearing instantly. Note that no data is available from the most recent 2 calendar days.

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ShaneH 10-07-2011 3:11 PM


CymaS 10-10-2011 9:17 AM

Thanks for the information. For those who are new to this, here's how you link GWMTs with GA:

To associate a Webmaster Tools site with a Google Analytics web property:

1.On the Webmaster Tools home page, click Manage site next to the site you want, and then click Google Analytics property.

2.Select the web property you want to associate with the site, and then click Save.

DeanW 10-14-2011 4:27 PM

Its about time!  Our Calgary Web Design company finds it works very well and will make our jobs easier and give clients a better ROI in the end.

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