Looking to optimize content for the "real-time Web?"
A new study - authored by Bryan Eisenberg, Jay Baer and Pelin Thorogood called “The Impact of Real-Time Content Optimization” – examines the impact of using search engine and social media data during the writing process to create more effective and engaging content. Eightfold Logic, the creator of real-time content optimization service InboundWriter which integrates real-time search and social intelligence directly into the writing process, sponsored the report (available here).
Some of the case study highlights from the report are particularly interesting including the increases in search engine traffic (+27%) and conversions (+17%) on product pages for eBeanStalk.com that were optimized with search data through the InboundWriter service. While still a “sponsored” report, perhaps there is something to the production of timely information for improving audience reach and engagement over its timless counterpart.
"'Speak to the dog, in the language of the dog, about what matters to the heart of a dog' was a metaphor I used in my first book 'Persuasive Online Copywriting' to explain the value of writing using your customers' words and providing relevant content," said Bryan Eisenberg, a best-selling author and expert in improving online conversion rates. "For the first time, we have a direct study that clearly shows the value of leveraging real-time search and social intelligence during the content creation process, as opposed to in separate steps or not at all. InboundWriter enables writers to speak to the hearts of their customers."