Mobile advertisements are about to improve their social lives. Greystripe, a mobile ad network, recently launched Ad Boosters, ad units that enhance Flash advertisements by making them more social and interactive.
Ad Boosters come in two different forms. One is an industry-specific ad unit with features that are distinct to vertical markets, including retail, package goods, automotive, travel, tech, health or restaurants. These customizable units allow advertisers to include buttons for special actions unique to the ad right in it's code. (As an example, an ad for a retail store could include a "store locator" button.)
The other type of ad unit is about social network integration, allowing brands to include one-button access to social networks. These units currently support Facebook, Twitter, Google+ and YouTube.
These new Ad Boosters also support special "click-to-action" buttons like buy, deals/daily deals, coupons, video, recommend, download, call, store locator and mobile website.
In addtion, the Boosters give advertisers the opportunity to include a branded image, such as a logo, onto the ad in the form of a 300x100 image on the top of the screen. Below that is the 300x250 ad unit that focuses on the campaign's message. The actionable buttons are displayed below the ad at the bottom of the screen.
For those interested, select Ad Booster buttons come packaged together as special industry-specific bundles, but they are still totally customizable.