The hottest ticket of the fall was to the eMetrics Marketing Optimization Summit, and it was there that enterprise-level phone conversion optimization company and call tracking solutions provider Mongoose Metrics announced the launch of its QR Call Tracking solution.
QR (Quick Response) codes are rapidly growing in popularity as more and more consumers begin purchasing smartphones. Recent studies indicate that about two-thirds of all potential consumers have been in contact with QR codes, and about one-third have used them.
Marketers, for their part, are finding many innovative ways to incorporate these bar codes into their campaigns, and now Mongoose will allow these them to integrate QR codes into call-tracking campaigns, as well.
Mongoose Metrics claims that their technology will "maximize conversions via Web and mobile devices," as QR Call Tracking will immediately connect smartphone users and advertisers "at the right time in the buying process," and also provide the advertisers and marketers with behavioral data.
Whenever marketers attach QR codes to advertisements to link users to content on the Internet, they are also be able to drive a number of phone-based actions like email, SMS and simply connecting a mobile device to the Web. Mongoose Metrics will add another layer of depth to this process by integrating these bar codes with call tracking technology. Combining these technologies will help marketers "understand the behaviors of their prospects." The idea being that if a markter and/or advertiser knows what drives conversions, they can refine and optimize their QR efforts to continue to increase them.
More information about QR Call Tracking can be found here.