How many "Likes" and "Shares" did your last blog post receive, and what kind of impact will they have on your company's bottom line? If you have ever wondered how effective your social media campaigns really are, you are far from alone.
Concrete numbers in relation to social's return on investment (ROI) can be hard to nail down. However, Crowd Factory’s new Social Marketing Suite aims to take some of the uncertainty away from social media measurement.
The company has just released updates that include analytics designed to help businesses measure the effectiveness of their social media campaigns, as well as to better enable Web marketers to evaluate the virality, impact and traffic of their blog posts.
The new social metrics include the following features:
Social Reach and Social Impressions – View how many people were exposed to a campaign through social sharing, and monitor social impressions – which is the number of potential views from shares.
Share Rate – This metric provides a measurement of campaign virality by showing what percentage of campaign visits generate shares.
Clickback Rate – The percentage of people that clicked on shared content.
Influencers – View the social reach and impressions that are attributed to an individual influencer.
Social Lift – Analyze how much impact social sharing had on overall campaign traffic by viewing the percentage of website or campaign visits that resulted from shared content.
Total Profiles – Look at insights from completed social actions, as well as how many social profiles were generated from all Crowd Factory social campaigns.
Other features of Crowd Factory's new Social Marketing Suite include social marketing applications that allow companies to embed social elements into marketing such as videos, emails, registration pages, e-commerce sites and ads – with built-in analytics that track, measure and optimize these programs in real-time.