By now we all know that social media is an integral part of online marketing, but sometimes this marketing avenue can lack for small- and medium-sized businesses that don’t have the time nor resources to keep up with its demands.

A solution may have arrived from email marketing provider iContact, which is now offering an all-in-one digital marketing platform. The solution enables businesses to directly publish, schedule and track social media marketing on Facebook and Twitter, either as a stand-alone campaign or integrated with an email campaign.

“Social networks continue to grow and transform business communications, yet businesses have lacked the insight and capabilities to utilize these channels to their full potential,” says Jeff Revoy, chief product and marketing officer at iContact. “iContact’s new social media marketing solution provides valuable insight into which channels, content and messages resonate most with key audiences. We are providing the foundation for businesses to have more meaningful social media interactions with their customers and constituents.” 

Through the iContact solution, businesses can publish without logging onto Twitter or Facebook, monitor social analytics such as likes, comments, clicks and retweets, as well as schedule posts to be sent out at various times of the day.

The new solution is currently available to the public, and the company also offers a free trial.