Turn Your CMS Into a Newsroom

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A new partnership between news distribution service PR Newswire and Web content management solutions provider Ektron has lightened the load for many Web publishers. The pairing will integrate PR Newswire's press release publishing and social media monitoring into Ektron's current platform to create "a more seamless news distribution experience."

Simplifying Content Distribution
PR Newswire Sync is an add-on module included in Ektron's content management system (CMS). Those working in communications and using the Ektron solution will be able to publish their press releases simultaneously on both PR Newswire and their Ektron-powered websites, a change that will help to diminish, if not totally eliminate, manual errors while also making work easier for those in charge of managing content on a corporate website.

PR Newswire Sync works by constantly monitoring an organization's PR Newswire account. This continual surveillance means that whenever a news release is published through PR Newswire, Sync will automatically take the content feed and publish that content on the publisher's site, with all links and formatting intact. It will even go as far as URL-aliasing the release's title, adding keyword metadata for search engine optimization and including a summarized version of the release to the organization's home page. In effect, it does three different jobs for a company's online content manager all at once.

Keeping an Eye on the Social Web
In addition to Sync, the company is also releasing the PR Newswire Listening Dashboard, its social media monitoring counterpart. This add-on allows users to monitor the conversations about their brand or company on multiple online and social channels by studying keywords and search strings. This allows Ektron's users to "better determine campaign success and adjust communications strategies based on the findings from the PR Newswire Listening Dashboard."

These modules can be attached to any website powered by Ektron. For more information about PR Newswire Sync and Listening Dashboard, click here.

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