Videos can add another dimension to almost any website – they can be informative, instructional and even fun.
But to get the most out of your videos, one must analyze what types of videos are the most successful in terms of your business goals – as well as the metrics that make them successful.
Video commerce solutions provider Liveclicker has announced a new product called Custom Insight, which enables retailers to analyze and compare online video data in order to identify which types of videos perform best.
"Our team highly values the knowledge we are able to gain from Liveclicker's advanced analytics, and we're looking forward to drilling down even deeper with the addition of Custom Insight," says Jon Schroeder, Video Director for Crutchfield. "Being able to compare custom categories of videos unique to our business, by conversion-based metrics, is critical to our content strategy and how we choose to format our e-commerce videos."
Custom Insight allows marketers to quickly answer complex questions about videos, such as the most effective video lengths, formats and content. Marketers can also compare different categories of videos with key performance metrics such as conversion rate, average order size and dollars-per-video-view.
The solution is available within the LiveClicker Video Commerce Platform, which is an enterprise SaaS application that is built specifically for commerce.