Userlytics, an online, video-in-video marketing and advertising research service for qualitative testing, has announced the launch of a white-label version of its platform. The new offering will allow data-driven enterprises to integrate Userlytics’ proprietary testing and analysis solution into their existing research tools or to offer it as a standalone, private-label product.
Currently utilized by customer insight managers, brand managers, agencies, researchers and software developers, Userlytics allows organizations to test their campaigns, applications and other online and offline properties with relevant audiences around the world, receiving full audio/video feedback via participants’ combined webcams and desktop screen recordings. With the white-label option, organizations can bring the functionality of the Userlytics solution in-house, enabling them to recruit testers, manage and run tests, analyze results and share findings with colleagues from a single, easy-to-use dashboard.
Firms have the flexibility to run the white-label solution completely in house or to outsource some capabilities such as participant recruitment and QA testing of video results to Userlytics.
“Market research practitioners have long been hindered in their ability to rapidly collect qualitative data from specific demographic samples by the expense and time required to design and run in-person focus groups or usability labs,” says Alejandro Rivas-Micoud, CEO of Userlytics. “By combining our unique video-in-video compositing platform with the targeting capabilities of digital marketing, we have brought the benefits of a qualitative research lab online, enabling organizations to design, run and analyze tests in a matter of days rather than weeks or months.”
A Web-based presentation of capabilities, including example clips of specific use cases, is available.