'Net Features

The Magazine For Website Success

BrightCove App Cloud Available

Wouldn't it be nice if you could develop that next killer app in the cloud? Well you can! Cloud content service Brightcove has made App Cloud, an end-to-end platform for the development, deployment and operation of native apps...

Efficient Frontier Puts Adobe Atop Premier Marketing Suites

Adobe has added another layer to its suite of digital marketing and advertising solutions with the acquisition of Efficient Frontier. The acquisition provides Adobe with multi-channel ad campaign forecasting, execution and optimization...

Mobile Email Opens are Up, But Activity is Lagging

Digital marketing software and services provider Knotice has released new data on the percentage of email opens and click activity via mobile device across 11 industry segments for the first half of 2011. The Mobile Email Opens Report...

Find the ROI of Email with GetResponse

Email marketing service GetResponse has focused more of its attention on analytics, launching a solution which aims to bring some much needed intelligence about email ROI by providing "one-chart" comparisons of different...

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Drive Higher Engagement with These Content Types

A Web marketer's job can be made much easier when meaningful and valuable content is available to promote. There is no shortage of platforms on which to promote content, or channels through which to promote your content, or ways...

BREAKING: WordAds from WordPress Launched

It's been a long time coming. But through its partnership with Federated Media , popular blogging platform Wordpress has launched an AdSense alternative dubbed WordAds . While the name is confusingly similar (at least to me) to...

Miva Merchant Now UPS Ready

Right in time for the holiday shopping - and shipping - season, ecommerce software provider Miva Merchant has become a UPS Ready® Provider through an integration with UPS services. UPS’s services and functionalities are now...

Brands Take a Closer Look at Online Video

The second annual Video State of the Industry Survey from Adap.tv and Digiday has found that brand advertisers who bought online video ads this year are planning to increase their budgets for 2012 by 47 percent. For brands that didn’t...

Demandware Deal Kicks Up Ecommerce Sales

Digital marketing agency Acquity Group has announced a new partnership with on-demand ecommerce solutions provider Demandware. The collaboration aims to empower retailers to deliver a higher-quality, customized online shopping experience...

Black Friday Spending Does Not Disappoint

Online research firm comScore has reported that U.S. retail ecommerce spending for the first 25 days of the November – December 2011 holiday season has reached $12.7 billion so far, marking a 15-percent increase versus the corresponding...

Personalization – Web Marketing’s Holy Grail

What does “personalization” really mean? You’ll be forgiven if you have absolutely no idea. As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with...

Drop The Turkey, Get Back to Work

Xobni has released the results of its 2nd annual survey of holiday email behavior and it's pretty dismal. If you're planning on not checking work-related email over this long weekend, then you'll be in the minority. Hightlights...

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Calling All Affiliates: Cash in on Lead Generation

Marketing, especially on the Internet, is largely about generating leads and creating long-term relationships with consumers. For affiliate marketers, gathering leads also means ensuring that you will be able to maintain contact with...

Social Geo-location Strategies for Black Friday

Big names in the retail industry are jumping on the geolocation bandwagon, especially for the busiest shopping weekend of the year. For example, Sports Authority is offering $25 cash cards for customers that check-in with Foursquare...

Zulily Opts for the Power of StrongMail

Daily deal site zulily recently announced that it has standardized all of its batch, triggered and lifecycle email marketing programs onto the StrongMail platform. Best known for its boutique brand offers for moms, babies and kids...

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