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One of the benefits of using an email service provider is that the best vendors help support your subscriber acquisition efforts. ESP’s typically do this by providing Web forms. Content submitted through this forms is then piped...
Most people start businesses because they want to do something they’re passionate about, but often they don’t account for all of the necessary red tape. So, it’s likely that when someone creates a website to sell...
Social media marketers are like fishermen: posts are cast out like fishing rods, in hopes that the right bait was chosen to capture the attention of an audience in the deep blue sea of the social Web. And while social media is a valuable...
Search engine optimization isn’t what it used to be. Once the dominion of the marketing department and a few technical staffers, SEO now requires full participation from nearly every corner of the enterprise — from customer...
Your social media marketing wishes are now MyPRGenie's command. PR and social media platform MyPRGenie , introduced Tweet Genie and Facebook Genie at ad:tech NY this week. These apps make it easier and more affordable for companies...
Data feeds are great tools for affiliate marketers who want to stand apart from their peers by offering and promoting an array of products from online webstores, which provides publishers with more content and opportunities to create...
Google announced several algorithm changes this week which carry the potential to dramatically impact natural/organic search result listings. In one of the few instances when Google has offered any information about its algorithms...
When the iPad was originally announced, the critics were harsh, and most people didn't seem to see the purpose of yet another handheld device that didn't have the same computing power as a laptop, nor the portability (or ability...
Ah, the ever-evolving world of cloud computing. It can be easy to forget that the cloud is still an emerging technology, mostly because the hype surrounding it already has it pegged as the future of the Web, but that is also precisely...
It’s not a big secret – everyone loves a great deal. In fact, according to BIA/Kelsey, consumer spending on daily deal offers is predicted to reach $3.9 billion in the U.S. by 2015. So why not take advantage of this industry...
Five Keys to the e-Store of the Future The store of the future will allow consumers to shop the way they want to shop — when they want, where they want and how they want in a relevant, personalized way. Today, retailers cannot...
It was a valiant fight, but the outcome was inevitable. Sometimes, you just have to put the gloves down and admit defeat. This week, Adobe officially announced that it was going to cease the development of Flash for mobile browsers...
The encryption standard SSL (Secure Sockets Layer) should be familiar to digital workers, particuarly Internet retailers. Whenever private data is in play - whether via banking, shopping, or even sharing information - SSL will make...
The software industry has undergone significant shifts in the way solutions are developed, distributed and consumed in the past several years. Analysts predict that he online delivery of software, whether downloaded or SaaS, will grow...
The art of marketing is all about connections, and few relationships are more meaningful (or profitable) than those between a consumer and a marketer. However, running an online marketing campaign is, in many ways, quite different...
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