Wouldn't it be nice to get paid for the conversion that results from your next Facebook or Twitter update?
Performance marketing solution provider Direct Response Technologies announced that it has added a "social media engagement payout model" within its affiliate management platform. The feature will allow both merchants and networks to track and pay affiliates when a referred user interacts with a brand through a social network.
Social activities that can be monetized using the DirectTrack social media engagement feature include Facebook "like," Google "+1," and Twitter "follow." In addition to broadening affiliates' earning potential, the feature can increase merchants' abilities to remarket to social followers and expand brand exposure.
"Five years ago, few companies dedicated a line item to social media within the marketing budget, but today most understand the value of the medium," said George Bordo, general manager, Direct Response Technologies. "DirectTrack's social media engagement capabilities incent affiliates to drive visitors to social media sites and give advertisers the data they need to measure and optimize the success of their social media investment."
These social media payouts are part of the company's commission configuration suite which supports the recruitment of affiliates as well as influences motivation and perhaps even performance.