The introduction of Microdata has provided a big boost for those search marketers that have managed the implimentation. Fortunately for WordPress users, the often complicated process just became easier with the release of the MicroData for WordPress, a plugin from Internet marketing company Optimum7. 

The first version of the MicroData plugin is available for download from WordPress. Users can select from six default schemas including event, person, organization, review, place and product. While in the future the plugin could provide additional support for other microdata elements (perhaps the rel-author tag) the plugin is enough to at least get those responsible for search engine optimziation started on the process.

“The implications of using MicroData for search engine optimization are clear; without it, you are not going to be as visible or as easy to crawl as the other sites that are using it. This is a must-use format, especially as it becomes more difficult to rank high in search engine results pages,” said Duran Inci, COO of Optimum7.