It’s not a big secret – everyone loves a great deal. In fact, according to BIA/Kelsey, consumer spending on daily deal offers is predicted to reach $3.9 billion in the U.S. by 2015.
So why not take advantage of this industry and display a daily deal directly on your ecommerce site? Ecommerce provider Volusion has announced a deal-of-the-day feature that allows merchants to do just that by providing merchants with the ability to set up daily deal offers directly from the administrative panel of their ecommerce stores.
To launch a daily deal, a merchant simply needs to enable the daily deal feature and then pick the desired product to be promoted. Then, the merchant needs to enter a discounted price as well as timeframe of the promotion for the selected product. After the previous steps are completed, customers should be able to quickly find and purchase the deal within the ecommerce site.
The new feature also gives merchants the choice to either set up one deal or multiple deals a day, as well as schedule promotions that can span multiple days. Furthermore, merchants can draw attention to their deals through built-in social marketing capabilities in the Volusion platform.