Digital marketing agency Acquity Group has announced a new partnership with on-demand ecommerce solutions provider Demandware. The collaboration aims to empower retailers to deliver a higher-quality, customized online shopping experience for their customers.
Acquity Group’s client base will have access to Demandware’s ecommerce platform, which provides retailers with the merchandising flexibility to better serve the demands of their customers. Similarly, current and future Demandware clients can leverage Acquity Group’s award-winning digital marketing expertise to complement the platform’s technology.
“Our solution partners are extremely valuable, as they have specialized training to implement our technology in a way that drives the most business value for our clients,” says Demandware CEO Tom Ebling. “Acquity Group is a very well-respected leader in brand ecommerce and we look forward to growing our relationship from here.”
The new alliance could prove to be an important one for retailers looking to enhance their online presence. Boot Barn – the world’s largest western wear retailer – has already seen positive results from the partnership.
Boot Barn turned to Acquity Group to impact growth, customer satisfaction, user experience and brand recognition. In combination with Demandware’s ecommerce platform, Boot Barn emerged with a completely rebranded digital presence and new design for Bootbarn.com. The initiative has thus far won an Interactive Media Award and a Horizon Interactive Award for Boot Barn.