Mobile Shopping Patterns of the Holiday Season

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Hopefully your site is already optimized for mobile, because it has proven to be a popular avenue for consumer shopping – especially during this holiday season.

According to a study from Internet platform and services company Limelight Networks, 20 to 25 percent more consumers will research and/or purchase holiday gifts on their Internet-connected mobile devices this year compared to last year.

“As ownership of smartphones and tablets continues to rise, more consumers are shopping on these devices, making it imperative for retailers to seriously consider their m-commerce strategies,” says David Hatfield, Senior Vice President, Sales and Marketing, Limelight Networks.  “Retailers who optimize their mobile shopping experiences will have the opportunity to increase sales conversions this holiday season and boost brand loyalty for future shopping.”

Further results of the study reveal:

Smartphones

  • Eighty-nine percent of consumers intend to research and/or purchase holiday gifts on their smartphone this year, compared to 71 percent last year
  • Thirty-five percent of consumers intend to research and/or purchase 20 to 100 percent of their holiday gifts on their smartphone
  • Eleven percent of consumers report that they are not planning to use their smartphone to research and/or purchase holiday gifts this year – a decrease of 62 percent compared to last year

Tablets

  • Eighty-nine percent of consumers intend to research and/or purchase holiday gifts on their tablet this year, compared to 74 percent last year 
  • Forty-nine percent of consumers intend to research and/or purchase holiday gifts on their tablet for between 20 to 100 percent of their holiday gifts
  • Eleven percent of consumers report that they are not planning to use their tablet to shop for holiday gifts this year – a decrease of 58 percent compared to last year

 
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