Intuit, best known for its business and financial management software solutions for SMB’s, announced the release of SimpleStore for Facebook, an f-commerce solution which enables merchants to sync their website and Facebook page.
Perhaps the single biggest benefit of SimpleStore for Facebook is the one-page checkout which is made possible by Intuit’s Web Payment services. Small business owners can accept credit or debit card payments directly on Facebook with no added log-ins required for the customer. Since Intuit Web Payment is already tied to a users’ merchant account, small businesses receive payment directly (and quickly) from Intuit, whether a sale is made on their website or Facebook page.
There is currently a 30-day free trial of the service, costing roughly $35/mo thereafter.
“In today’s online world, it is more important than ever for small businesses to be where their customers are and this holiday season they have the ability to sell to Facebook’s 800 million users,” said Barry Saik, vice president and general manager of Intuit's Grow Your Business division. “This tool will allow small businesses to be everywhere at once, capturing online shopping traffic through both their website and Facebook page.”
There’s a lot of interest in Facebook commerce (f-commerce) today but the verdict is still out for merchants in relation to how well it is performing. Got an opinion on f-commerce? Share with the Website Magazine community by commenting below.
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- The Socialization of Online Commerce
- Wishpond F-Commerce for the Brick & Mortar Set