We’re in the thick of the holiday shopping season and, for
affiliate marketers, that means this is the best time of year to try new things
and make some extra money. So, if you’re not already using coupon feeds, you
probably should be, especially now while consumers are out there looking for
the best deals possible. (Seriously, have you seen what people are willing to
do for Black Friday sales?)
Coupon feeds (or deal feeds) are RSS syndication tools that affiliate marketers
use to promote merchant coupons, discounts and sales to visitors of the
affiliate’s site(s). The payoff is that when visitors subscribe to receive
merchant offers that they see on the site, the publisher’s unique affiliate ID
is embedded in all outbound links from the feed, meaning they get credit for
that customer for the life of the feed subscription.
Coupon feeds are ideal for affiliates operating during the
holiday marketing season because they can easily be integrated onto your
sites, and if you can hit the right niche audience and get them to sign up for
subscriptions (and they use the information in these feeds to buy things), you
will earn money for each purchase promoted in the feed. This could easily lead
to repeat transactions (based on new or continued deals), for which you will
still be compensated because you’re credited with that customer.
Save Time (And Money)
One important thing that coupon feeds do for affiliates is save
time. No longer will you have to worry about manually altering and adding new
deals to your site, as it becomes the merchant’s task to input new data into
the feed, which will update automatically for you.
If you’ve ever had to add-to or change promotional content
on your Web pages (and I’m sure you have), then you’re well aware of how much
of a time-suck it can be. Utilizing coupon feeds as a publisher does away with
a lot of that burden and frees you up to be able to focus your efforts on more
productive endeavors with more immediate monetary consequences.
Coupon feeds allow you more time to focus on your site’s
layout, the best way to combine offers/deals and what to feature where, data
analysis and merchant relationships. All of these projects will result in
better ROIs than spending your time with data entry, making coupon feeds both
convenient and profitable.
Where to Go
Although coupon feeds aren’t exactly ubiquitous among the affiliate marketing
community, they’re still very popular; and there are plenty of options for
affiliates to choose from when it comes to selecting the right feed provider.
For Me To Coupon
is a company that offers an automated, customized affiliate coupon feed which
consolidates 19,297 deals from 5179 merchant programs, making it one of the
largest coupon feed providers available. In addition, the service provides
manual review and data entry to ensure that deals that get sent out do not
contain errors in links, codes or text, which essentially means they do all of
the work for you. You can try the service for a 30-day free trial, with various
service packages ranging from $195 - $1,495 a month.
Affiliate marketing platform AvantLink also has a strong coupon feed program as a part of its
services that makes it possible for affiliates to secure long-term earning
potential, provide an easy subscription option to customers and syndicate
merchant promotions through tracking links. These tools are totally free to
affiliates who qualify for the AvantLink network.
The popular ShareASale
affiliate network also offers a Deals Database to its affiliate partners. The
company is strongly committed to offering special Black Friday/Cyber Monday
deals in its Deals Database, and though it may be too late for to take
advantage of them this year, they could always come in handy in 2012.
Online coupon provider FindSavings
offers a variety of coupon feeds in different categories, coupon types and
stores. These are highly detailed and can be easily integrated into a user’s
website, as the site provides the XML coding needed to embed the feed. And the
best part is, they offer them free of charge.
affiliate marketing service has its own coupon and deals database for all of
its affiliate partners. The deals are updated 24/7 and originate from feeds,
program newsletters, network dashboards, and even exclusive deals direct from
the merchants. Like For Me To Coupon, PopShops also provides a crack team of
investigative copy editors to ensure that all of the deals and coupons passes quality standards.
It’s not too late, and now is a great time to start
utilizing coupon feeds on your sites to save you a lot of time this holiday
season that can be better spent optimizing your campaigns to show the best ROI