Google might be ramping up its fight against thin affiliate sites, but at the same time it is rewarding “advanced publishers” and advertisers by launching the first version of its Affiliate Network API.
The API provides an opportunity to automate some important tasks related to the Google Affiliate Network. For example, publishers can use the API to access data that advertisers have chosen to share such as payout rank. And of course it will work in reverse as well.
Advertisers can use the API to access data on publishers such as publisher classification.
And let’s not forget the developers. The API also provides access to event-level data for transactions and actions which can be integrated into internal systems and applications.