Zoho CRM Cozies Up to LinkedIn

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Business application provider Zoho released several new features for its Zoho CRM offering – which now boasts more than 25,000 active customers.

In addition to a much needed redesign of its interface, Zoho is now integrating with professional network LinkedIn. Zoho users will be able to associate a CRM contact’s profile with that users’ LinkedIn profile, providing access to contact details as well as some information on that individual’s business and professional activity. Another nice aspect of the integration is that it supports LinkedIn messaging directly within Zoho.

The popular business SaaS provider has also announced integration with its own Zoho Creator product, which will enable users to build custom apps that can appear inside, and access data from within, the CRM application.

Another noteworthy new feature is Webhooks. Aiming to improve the CRM system’s extensibility, Zoho’s Webhooks allow users to integrate with external systems. For example, there might be a need within an enterprise to update an accounting system when a new account is closed.

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