Content marketing technology company HiveFire is helping online marketers be more social by introducing two new features into the Curata marketing content curation solution. 

The upgrades will help extend its ability to find, organize and share content with current and potential customers using social elements.

The first upgrade will help B2B marketers find relevant content from Twitter to share through online news sites, social media channels, email newsletters and RSS feeds. This will supplement existing sources with timely, relevant content in another format that can quickly capture trending topics, industry influencers and popular material.

Another upgrade allows audiences to comment on a marketer’s content by leveraging the Disqus platform. This addition aims to help engage audiences as simply as possible by allowing users to access their existing profiles on Facebook, Twitter or Yahoo! to comment, doing away with the need for cumbersome registration forms.