Selling directly to business buyers has increased margin efficiency and produced renewal rates of 30 percent for many ecommerce companies. The new cloud-based, business-to-business solution from Digital River enables merchants to sell directly to business buyers by tailoring their services and using authenticated portals, segmented pricing, preferred payment methods, private reseller networks and more.
“Today’s business buyers are demanding more from their online purchases,” says Joel Ronning, Digital River’s CEO. “They are demanding unprecedented levels of self-service, content, flexibility, and integration across channels and locales. Our enhanced B2B solution helps online merchants answer this call in a way that no other solution can.”
Digital River’s B2B solution offers online merchants the ability to do the following:
• Streamline system integrations – expand and enhance current online capabilities by integrating Digital River’s commerce solutions with traditional business platforms and systems, including ERP, CRM or partner management systems.
• Reach new global markets – secure access to markets across the globe and reach underserved channels with flexible solutions and an international resource network of local tax professionals, payment specialists and regional marketing experts.
• Launch channel-specific sites – customize the B2B shopping experience by offering authenticated portals, and segmented and tiered pricing for specific channel partners or key accounts.
• Streamline the transaction process – tailor the purchasing process to meet company requirements with multiple seller- and merchant-of-record model options.
• Secure ownership of the customer lifecycle – drive reccurring revenue by maintaining access to valuable channel customer data and establishing direct customer relationships.
“According to forecasts, the global ecommerce market is poised for tremendous growth – and we expect that B2B will be an important driving force behind it,” says Ronning. “Companies can not only take advantage of this increasing revenue opportunity, but also deliver a world-class user experience that drives operational efficiencies and reduces conflict across their sales channels.”