Google+ Brand Pages Gaining Ground

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If your business has been hesitant about creating a Google+ brand page, perhaps a good New Year's resolution would be for your company to get on board -- or at least consider it.

According to a recent BrightEdge SocialShare study, December saw an increase in Google+ adoption from the top 100 brands, as well as a major increase in fans within the circles of Google+ brand pages.

Currently, 77 percent of the top 100 brands now have Google+ pages. This is a huge number, especially since many Fortune 500 brands are without Twitter or Facebook accounts.

There has also been an increase of more than 50 percent of people within circles of the top 100 brands over the past month. For example, Starbucks almost quadrupled its social followers, while H & M and Pepsi hit more than 20,000 people in their circles.

But if all that information is not enough of an incentive to create a brand page for your business on Google+, this might be – Google has embedded Google+ pages from brands on search engine result pages. Meaning more visibility for your business.

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Austin Office Space 12-23-2011 8:22 AM

Our business created one however we still have not made the time to use it.  It has been a little overwhelming trying to keep up with and update facebook, twitter, youtube, blog posts, etc.....and now Google +.  We hope that Google+ is here to stay and plan on increasing our activity for 2012.   Any advice on how to manage all of these social media sites would be welcome.

AllisonH 12-23-2011 8:49 AM

Nathan, I would suggest using a dashboard like HootSuite, which allows users to update profiles on social networks like Facebook, Twitter, LinkedIn, YoutTube, Google+ and more. Another option is Radian6, which is a good tool for larger teams that are managing and monitoring social media campaigns. Here is an article worth checking out,

Peter Garian 12-26-2011 7:45 PM

Google+ is growing like crazy! Definitely recommend getting started with a Google+ page for your business.

Slava 12-27-2011 3:59 PM

+brands, +pages, +profile... would be nice to have one unified place to monitor and build from google instead relying on external tools and creating a page at a time.

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