Everyone loves a deal.
But no consumer can sign up for the more than 600 daily deal sites that saturated the online deal market in 2011. That would be a lot of emails in the inbox.
So, with all of the daily deal sites available, how is a merchant to know the best ones to which they should offer promotions? Many aspects come into play; for instance, some daily deal sites have better concepts than others, while others have more traffic.
Let’s take a look at some of the best daily deal sites of 2011 so that merchants can decide which sites provide the best opportunities for their deals in 2012.
Although Groupon’s traffic has recently been on a decline, there is no denying it still gets a lot of visitors -- more than 15 million unique visitors in November 2011, according to Compete.com. And if that is not a good enough reason for the company to be part of WM's Best of 2011, the fact that the company peaked at more than 33 million unique visitors in June 2011 definitely puts it on the list. There is no doubt that the future of Groupon is something for all Web workers to watch closely (and perhaps cautiously), but because it is the site that launched the category and because it is still the preeminent leader among daily deal sites, it is a more than viable option for merchants who want their deals to be seen. A close second, and an option that some believe will eventually overtake Groupon, is LivingSocial.
This site calls itself “an online lifestyle destination.” Currently, the site provides offers to more than 10 major U.S. cities, and received more than 335,000 unique visitors in November 2011, according to Compete. When a merchant decides to partner with Gilt City, the company helps brainstorm offer ideas, writes a feature that showcases the business, sends out emails and more. Notable statistics from the company include 90 percent of users share their experiences with two or more friends, 70 percent are likely to return to the business that they visited through Gilt City and 55 percent spend more than the offer that they are redeeming – which are all impressive statistics for merchants looking to get in the daily deal game.
This site is a daily deal aggregator, meaning that it takes deals from sites like Groupon, LivingSocial and Yelp and recommends the best deals to its users based on their personalized preferences. Yipit provides deals in 118 cities, and its number of unique visitors continues to increase, reaching more than 157,000 in November 2011.
This daily deal site makes the list because of its unique point of difference – it includes no local deals. DailyDeals.com is a deal website for national and online-only stores. By targeting ecommerce and national brands, DailyDeals.com hopes to gain much of its traffic through emails and social media. The reasoning behind this is because customers won’t be limited to only sharing great deals with people living in similar locations. Instead, customers can share a great deal on Facebook and share it with all of their friends -- no matter where they live. With more than 68,000 unique visitors in November, this site is a strong option for Web retailers.
Where You Shop
This startup site has a lot of promise because of its unique approach to finding deals that fit consumers' shopping habits and hot spots. Upon signup, users are shown a local map to pinpoint frequently visited areas such as their homes, schools and workplaces. Offers are emailed to members based on these pre-defined areas and, because of this location-based technology, users do not receive deals outside of their most frequently visited areas. Where You Shop has a unique visitor rate of more than 10,000 in November, which has been on the upswing since the website launched in April 2011.