Best of 2011 - Ecommerce Landing Pages

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You only get one first impression, and a landing page is the first impression of every successful website. Therefore, it is imperative to create a good one.

Successful ecommerce landing pages include aspects such as bold titles, eye-grabbing call-to-action buttons, easy navigational links and prominently featured promotions.

As the end of 2011 draws near, let’s view some of the best examples of ecommerce landing pages from the past 12 months:

Old Navy

The best part of this landing page is the brightly and prominently displayed prices, which are perfect for consumers shopping for a good deal (who isn’t?). Additionally, the gift guide and “Holi-deals” are highlighted in red for easy visibility. And conveniently, consumers have the option to visit sister stores by clicking on tabs at the top of the landing page.

The North Face

No matter who or what a consumer is shopping for (men, women, kids, equipment or holiday gifts), this landing page features multiple eye-catching links on which to click. Not only does the main photo at the top of the page include links for different departments, but the departments are also featured directly underneath the image in a row of individual smaller photos. The landing page is direct, simple and sleek for easy end-user navigation.

Urban Decay

This landing page includes many best practices, such as the large title of the brand and inclusion of the brand’s slogan. Other best practices include a large call-to-action button that says “Buy It Now,” as well as the word “FREE” in the upper right-hand corner and bottom left-hand corner – which, without a doubt, grabs the attention of consumers. Furthermore, the featured picture box changes about every 10 seconds, and the second featured box features a call-to-action button that enables consumers to view videos from the brand.

Lush

Although a bit busier than the previous examples, one of the best aspects of this page is the gift-finder, which is featured with bright colors on the left-hand side of the page. Not only does it allow consumers to choose who the gift is for, but it also allows them to choose a price range. Other best practices of this landing page include the golden ticket promotion that is featured next to the company’s name, as well as the “New” and “Christmas” tabs at the top of the page, which are highlighted in Green and Yellow.

Ugg

This landing page notably features the Ugg’s Gift Boutique, which is an effective tactic during the holidays. Furthermore, on the right-hand side of the page, boots for both men and women are featured with call-to-action buttons. Lastly, the upper right corner prominently features the company’s shipping and return policy (free), which is an important factor for consumers.

 

 

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7 comments

DanK 12-29-2011 3:34 PM

Great article!  Why didn't you include one of my sites: IndustrialLEDs.com

:)

But seriously Apple.com deserves a mention.. Always so clean and uncluttered with amazing photography.

Jan 12-29-2011 4:49 PM

I'd love some names of designers who can create these wonderful landing pages!

EricS 12-30-2011 4:04 PM

These look good!

MelanieF 12-30-2011 10:45 PM

Great article! Thanks for the detailed notes about what you liked on all of these :)

Amol SEO 12-31-2011 4:49 AM

Nice Designs

I like the LUSH cosmetics the most from the list.

lets see what 2012 brings to us in design perspective.

Cheers!!

SergeSF 01-04-2012 7:56 PM

Indeed a great article! One thing I would add is what makes a good landing page is not the designer, but testing various layouts of the landing page and identifying the one with the highest conversion. Don't get me wrong, the layouts are pleasing to the eye. But what makes a good landing page is measuring whether or not specific elements are successful. For example, what leads to higher conversions, a sexy "Buy Now" button or simple "Learn More" button? Testing provides the real insight.

NewTress Virgin Hair 09-07-2013 1:13 PM

Agree with Serge. Sometimes a great design leads to a terrible conversion rate. The key factor of any landing page design is to make sure that the pages convert to somewhere, whether that is a buy now or a deeper page.

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