There are quite a few online technologies and techniques that gained momentum in 2011, such as mobile optimization, cloud computing and Web video marketing. Many of them we can expect to see traveling at full-speed in 2012.
For example, according to the second annual Video State of the Industry survey from Adap.tv and Digiday, brand advertisers who bought online video ads in 2011 are expected to increase their 2012 budgets by 47 percent, while 84 percent of brands that didn’t purchase video ads in 2011 are expected to include digital video in their campaigns by early 2012.
For marketers who are planning to introduce or increase online video strategies in 2012, the ultimate goal is to go viral. This can be accomplished through various methods and with different types of video content, such as informative, funny or even slightly shocking. However, it is important not to lose one's focus - which is promoting your brand - when creating such a video.
To help spark an idea for your brand's next online video, let’s take a look at the most watched YouTube ads from 2011:
The Force: Volkswagen Commercial
More than 45 million views
The T-Mobile Royal Wedding
More than 25 million views
Chrysler Eminem Super Bowl Commercial – Imported From Detroit
More than 13 million views
DC Shoes - Ken Block’s Gymkhana Four; The Hollywood Megamercial
More than 13 million views
Jennifer Aniston goes viral for Smartwater
More than 10 million views
Team Hot Wheels – The Yellow Driver’s World Record Jump
More than 8 million views
Old Spice – Scent Vacation
More than 7 million views
Apple – Introducing Siri on iPhone 4S
More than 6 million views
Samsung - Unleash Your Fingers
More than 6 million views
Adidas D Rose – adiZero Rose 2 – The Bull
More than 4 million views