Ecommerce software provider MarketLive and Buysafe, a provider of conversion and customer satisfaction programs for Internet retailers, announced a partnership today that is indicative of the steps many are taking to improve customer confidence and ramp up sales.

MarketLive's ecommerce platform will integrate the buySAFE Guaranteed program, which allows customers to try the service risk free - including the cost of implimentation. The buySAFE program provides shoppers a 3rd party guarantee of the purchase terms of sale, $10,000 worth of identify theft protection and a $100 lowest price guarantee - sof the store price drops, buySAFE pays the difference.

"Our customers are having a very successful 2011 and are poised for continued success in 2012. It is important for retailers to build on that momentum by moving from multichannel commerce to building holistic customer-centric approaches across channels," said Mark Pierce, CEO of MarketLive. "By doing so, we believe our customers will build customer loyalty, increase the value of their brands and experience growth in 2012 and beyond. buySAFE is a key component of this strategy and we are pleased to bring buySAFE to all of our customers."