Website Magazine's February 2012 issue "Building the Ultimate Affiliate" is now available! Check it out here!
If the downturn of the global economy has forced the community of
Web workers to do anything, it has been to focus their collective attention
on ways to extract the greatest amount of value from every interaction,
every platform and every relationship. To do this, merchants and
advertisers are increasingly turning to affiliates to generate brand
awareness, website traffic and, of course, conversions.
But to excel in the performance-marketing space today — and actually make
a profit — affiliates must surmount many technical challenges, learn how to use
many different tools and resources, leverage their social propensities, ideate and
innovate in the face of emerging trends and constantly explore new opportunities
and offers. Sound impossible? Not for those who are built for success.
In Website Magazine’s feature article for February 2012, we address how
affiliates can thrive in the performance-based online marketing business
today. Only with a formal understanding of your audience’s needs and wants,
a dedication to developing community around knowledge and expertise, and
a willingness to push forward despite the well-documented obstacles and
challenges in the marketplace, will you be able to realize the fullest version
of your affiliate self.
This edition of Website Magazine also provides a wealth of insights on subjects
of vital importance to ’Net professionals. This month our editors and contributors
have addressed important topics including video for the enterprise,
social commerce, website navigation, site search, behavioral data, and a whole
lot more, including interesting articles on virtual fitting rooms, Web design
trends and search engine optimization.
Enjoy this issue of Website Magazine and share your stories of ’Net Success
with us online at WebsiteMagazine.com.
Best Web Wishes,