Social media dashboard Sendible, one of Website Magazine’s Top 50 software solutions and a platform used by companies the likes of BBC and Zynga, has announced new features which aim to facilitate collaboration between clients and team members before content is published to blogs and social media sites.
The new features include an ability to assign specific tasks to team members, approve or reject content before it gets published, as well as create and manage content approval workflows. Perhaps Sendible’s most popular feature however is its social media monitoring tools which allow users to track what is being said on social networks, analyze sentiment and respond. Users can now prioritize and assign mentions to specific team members, ensuring that the best person responds to the item.
Sendible has traditionally focused on the SMB market (plans start at $9.99/mo), but the new features position the social media management tool very well to attract more corporate customers – those with larger team and more complex workflows. Sendible also offers a white label version for agencies interesting in offering a social media management tool to clients using their own branding.
Below is a screenshot of dashboard showing how team members are assigned social media mentions.