Software-as-a-service (SaaS) providers are rethinking the way in which applications are deployed and distributed, and many of these independent software vendors (ISV's) are exploring new licensing models. The most popular of which of course is the enterprise app store and there are solutions already emerging to fill the need.
Cloud commerce provider Digital River this week introduced a white-label app store for enterprises using their Global Commerce solution. Software publishers will be able to sell their own apps, as well as third-party apps, to customers through their own branded app store. The platform includes online payment processing in multiple currencies and by handling entitlements, global distribution, and payouts, Digtal River is enabling their parters to capitalize on the near meteroic growth of enterprise apps.
With the rapid growth of the native app market, many enterprise software publishers have mistakenly believed that to compete, they’re required to relinquish their customer relationships for exposure in “walled garden” app stores.
Joel Ronning, CEO of Digital River, disagrees.
“Merchants have always sought ways to maintain direct relationships with their customers,” said Ronning.
"With the addition of global enterprise app stores to Digital River’s app ecosystem, we can offer the enterprise software market a lucrative alternative to the current model. Publishers who tap into one or more components of our app ecosystem can gain access to multiple ways to distribute, monetize and optimize apps themselves. This enables them to increase profitability upfront and over the long term, as they maintain direct relationships with shoppers.”