Facebook e-commerce platform Payvment has added a new Polls feature to its solution. 

The addition lets sellers create polls featuring their own products, and then invite shoppers to vote. What is interesting about this development in particular is that it uses Facebook’s new Open Graph technology. When a brand’s fans vote on a poll, their actions appear within their Facebook ticker, news feed and timeline which promotes the poll and the e-commerce merchant. 

“Payvment continues to add new functionality to our suite of social promotion tools to help sellers boost shopper engagement, drive traffic to their storefronts and increase sales,” said Christian Taylor, CEO and co-founder of Payvment. “With our new Polls and Free Shipping features, our sellers now have two more powerful ways to build their business using Payvment.”