RSS was a very important element of content publishing success in years past, but with the introduction of social media, it has for many all but fallen out of view. With email’s continued relevance in digital marketing however, perhaps it’s time to reconsider the options available.
RSS has been dominated in the past by Feedburner (which is a digital property of Google) and there have been few viable solutions outside of it for Web workers to utilize. Feedburner’s RSS to email features have been lackluster at best. Fortunately there are quite alternatives that you may want to consider.
The first place to look of course is directly to your email service provider. Most ESP’s offer the functionality. Some of the most popular, currently, are from vendors including Aweber, MailChimp, Constant Contact, but there are many others. Oftentimes however, those publishing their RSS to email are also interested in monetizing their content. A solution from RevResponse caught our attention and it may just be a perfect fit for marketers.
Rev Response’s RSS to email tool is a Feedburner alternative that allows marketers to send email newsletters (based on their RSS feed) and monetize them with resources including whitepapers, eBooks and magazines. Marketers must simply upload their existing list, choose a template, and set the frequency. Rev Response then manages the list and pays out on each download.