While awaiting the
imminent rollout of “the new Twitter” to the majority of the social network's
user-base, now is a great time for businesses to start considering how to
prepare their new Twitter brand page layouts.
Whether Twitter’s big update will be your company’s first attempt at a brand page layout or yours was one of the businesses that has enjoyed early access, it will be important to
have your page optimized before the entire Twitterverse gets a look.
Here are five basic tips (and examples) to help you tweet your way to Web success:
Make a strong first impression with headers
Since headers are going to be the very first
thing that users see when they go to your brand page, you definitely want to take
advantage of the space as a place to share essential information and establish your branding.
Use the section for your 140-character bio to let the user
know what your company is about and what your Twitter account is for, whether it be
support, news, contact or all of the above.
For branding purposes, the clear first step is to include
your company logo or icon as your profile picture. Twitter also gives you space
just below the header to include banner images that can run the length of your
Tweetdeck. Here, you should include an image that reflects the tone of your brand or business, as in the example below:
Embed images and video in your Promoted Tweets
Analytical data has shown us that the most important
aspect of a Twitter brand page is the Promoted Tweets section just below the
banner image. This is where you can share your most important and relevant
information with users.
Studies have shown that the best way to do this is by
embedding visual images or videos, so taking
advantage of this opportunity is important for brands and businesses. With consumers' increasing acceptance and even reliance upon online video, executions like the one below will likely draw the most interest
and engagement from users:
Create synergistic designs
There’s a lot of customizable space included on the new
Twitter brand pages. Profile pictures, background images, banners and the Promoted
Tweets section all offer a place for you to imprint your brand’s unique
presence. Try to ensure that they all maintain a consistent
tone and express the image of your brand, as in the example below:
Use promotional space wisely
Every customizable part of the Twitter page design affords
you space to both impress your brand on the Twitterverse and promote important
contests, deals or sales that you offer. This is an opportunity to apply some
basic advertising design techniques, announcing promotions in an eye-catching
and interesting way. Of course, consumers don't like to feel like they’re being
advertised to all the time, so use this option sparingly (see below) and only for crucial
deals that will help drive conversions. For everything else, just
write up a tweet about it.
Make your brand easily accesible
Stay social and network with your brand page by providing
users with information on how to best contact your company on the ‘Net. Twitter
provides you with the opportunity to include a link at the end of your bio, but
that should definitely be reserved for your primary website’s address. To promote
your other social destinations, like Facebook and Google+, learn from some
other major companies and include the URL information for these profiles on
your background image. They won’t be clickable, unfortunately, but they will be
extremely visible and helpful for users looking to connect with you through
Check out this screencast for more examples of Twitter Brand Page designs!